About us

Innovative provider of competitive retail lending solutions

Flexiti Financial

Flexiti Financial is a Canadian FinTech company founded in 2013 that helps retailers increase sales by providing sales financing solutions on a private label credit card platform that’s faster and easier to use than traditional credit applications.

Using our simple application process, customers in-store or online can apply and be approved for credit in less than three minutes. Plus we offer flexible payment plans with higher than average approval rates. This means that consumers can make the purchase they want and retailers can boost their bottom line.

  • 3,500+ merchant locations
  • Private Label Credit Card leader in Canada and managed by experienced management team
  • Over 1,000,000 customers
  • Award-winning tablet-based platform built for scale

Our mission

To be the leading provider of consumer financing in Canada by:

  • Leveraging technology to deliver the fastest and easiest application process on the market
  • Delivering the highest approval rates in the industry
  • Delivering outstanding customer service to our retail partners and customers

Our team

Peter Kalen
Chief Executive Officer

Seasoned executive in both credit card and retail markets (Sears, President’s Choice Financial, Citibank, Canada Trust).

Jerome Peeters
Chief Operations Officer

Comprehensive operational management experience as well as a leading expert in marketing and customer experience (B2B Bank, Sears, CIBC).

Gaston Siri
Chief Technology Officer

Extensive experience in technology, analysis and development of multi-tier systems (Dynamic Mind, Telefonica, Citibank, Grant-Thornton).

Colin Franks
Chief Risk Officer

Comprehensive expertise in credit card risk, loss forecasting and risk mitigation strategies (JP Morgan Chase & Co., MBNA Canada).

Sharissa Ellyn
Chief Legal Officer

Senior lawyer with extensive experience in financial services regulation, consumer finance, payments and banking (Norton Rose Fulbright, Dell Financial Service, Blakes).

Manuel Diaz-Granados
AVP, Head of Product Management

Over 10 years of experience in Loyalty & Financial Marketing, including building and transforming retail loyalty programs (Indigo, Sears, Cineplex, Loblaws).

Sandra Young
Vice-President, Credit Risk

Extensive credit risk and analytics background through roles in various credit departments (Rogers Bank, CIBC, Bank of Montreal, President’s Choice Financial).

Irena Storic
Director, Operations

Expert credit operations knowledge, including considerable experience with call centres and collections (Millennium 1 Solutions, CIBC, Wells Fargo).

Catherine Learn
Director, Strategic Projects

Strategic leader with 20 years of experience spearheading change initiatives in both the private and public sector (Millennium 1 Solutions, D+H, Canadian Tire).

Kathryn Barban
Director, Marketing

Marketing and Customer Loyalty expert with experience in banking, not-for-profit, public sector, and CPG industries (Inventa Brand Experience and LoyaltyOne).

Alexander Forsyth
Director, Sales Operations

Expert sales management experience, with a record of delivering target goals and growing the customer base (Gap Inc., Best Buy Canada).

Robert Clarke
Director, Sales

Comprehensive sales and business development knowledge, with a focus on exceptional customer relations (American Express, Elavon, Collective Point Sales Solutions, ING Direct Canada).

Andrew Bowgen
Director, Analytics

Extensive analytics, reporting and predictive modeling background across the full credit lifecycle (JP Morgan Chase & Co., Bank of Nova Scotia).

Our Board of Directors

Peter Kalen

Founder and CEO, Flexiti Financial. Extensive experience in both credit card and retail markets (EVP, Sears Financial and Home Services, SVP Credit Cards at President’s Choice Financial and SVP at Citi Cards Canada).

Martin Parizeau

Founder and Managing Partner, Alinea Holdings and Board Past Chair & Life Governor of Ashbury College. Formerly, CEO Chase Card Services, Governor & Treasurer at The Ottawa Hospital

Geoffrey Browne

Managing Director, MWI Partners and Member of UBS Global Asset Management Investment Review Committee. Formerly: Managing Director of CIBC Wood Gundy Capital and Merrill Lynch Canada Private Equity.

Barry Pickford

F.C.A., F.C.P.A. Acted as Member of the Board of Pacific Mortgage Group. Formerly: SVP Taxation & an officer of BCE Inc. and Vice-Chair of Audit at KPMG.

Paul G. Smith

Formerly: Chairman of VIA Rail, as well as, founder, President and CEO of Equity Financial Holdings Inc. (TSX: EQI).

Advisory Board

Diane J. Brisebois

President & CEO, Retail Council of Canada. Formerly: Member of the Board of Directors for the Toronto Region Board of Trade and Covenant House Toronto.

Richard Padulo

Chairman & CEO, Padulo 21st Century Retail. Extensive involvement with SickKids (the Hospital for Sick Children), Women’s College Hospital, the United Way of Greater Toronto, the Royal Ontario Museum and the Canadian Olympic Trust.

Our investors

Anthony Lacavera

Chairman of Globalive Capital and Globalive Communications. Formerly: founder, Chairman and CEO of WIND Mobile.

Ken Hartwick

CFO & SVP Finance, Strategy, Risk at Ontario Power Generation and Member of the Board for MYR Group, Spark Energy and Trent University. Formerly: CEO of Just Energy.

Our Business Partners

Want to know more?

Contact us

Join Us

We are always looking for talented individuals to join our growing and dynamic team, with opportunities in Finance, Technology, Risk, HR, Sales and Marketing, Customer Service, and more.